From an excerpt from last year’s The Good Neighbor: The Life and Work of Fred Rogers,
the rules of “Freddish” – as Mr Rogers’ crewmembers jokingly referred
to the rigorous rules that Rogers used to revise his scripts to make
them appropriate and useful for the preschoolers in his audience.
Rogers’ nine rules are a masterclass in figuring out how to clarify a
thought, then refine that clarity to remove extraneous elements, then
consider the result and use empathy for your audience to be a better
communicator and a better person.
It’s how Rogers went from “It is dangerous to play in the street” to
“Your favorite grown-ups can tell you where it is safe to play. It is
important to try to listen to them, and listening is an important part
of growing.” From a proscriptive, negative statement to a positive
statement that admits that there will be uncertainty in the world, that
reinforces loving relationships, without making value judgments, and
connecting the idea to a toddler-friendly message about personal growth.
Per the pamphlet, there were nine steps for translating into Freddish:
“State the idea you wish to express as clearly as possible, and in terms preschoolers can understand.” Example: It is dangerous to play in the street. ??????
“Rephrase in a positive manner,” as in It is good to play where it is safe.
“Rephrase the idea, bearing in mind that preschoolers cannot yet
make subtle distinctions and need to be redirected to authorities they
trust.” As in, “Ask your parents where it is safe to play.”
“Rephrase your idea to eliminate all elements that could be
considered prescriptive, directive, or instructive.” In the example,
that’d mean getting rid of “ask”: Your parents will tell you where it is safe to play.
“Rephrase any element that suggests certainty.” That’d be “will”: Your parents can tell you where it is safe to play.
“Rephrase your idea to eliminate any element that may not apply to all children.” Not all children know their parents, so: Your favorite grown-ups can tell you where it is safe to play.
“Add a simple motivational idea that gives preschoolers a reason to follow your advice.” Perhaps: Your favorite grown-ups can tell you where it is safe to play. It is good to listen to them.
“Rephrase your new statement, repeating the first step.” “Good” represents a value judgment, so: Your favorite grown-ups can tell you where it is safe to play. It is important to try to listen to them.
“Rephrase your idea a ?nal time, relating it to some phase of development a preschooler can understand.” Maybe: Your
favorite grown-ups can tell you where it is safe to play. It is
important to try to listen to them, and listening is an important part
of growing.
